A recent study has found the majority of retail and supermarket websites do not accurately inform customers of their rights to return products.
According to Which?, only one out of 46 online stores did not have errors on their webpage, correctly advising buyers of their consumer rights, the BBC reported.
Alex Neill from Which? said: “As a nation that is increasingly shopping online, it is important that trusted retailers do not mislead consumers about their rights.”
In addition to this, a British Retail Consortium spokeswoman noted that the law regarding customer rights, particularly when purchasing online, is “quite complicated”.
However, she stated: “Many retailers go well beyond the law in giving consumers additional rights to exchange goods or get their money back.”
While in a store, consumers are allowed to return an unsatisfactory or faulty item for a refund within 30 days, and a replacement after this time, the rules are different when buying online.
Under the Consumer Contracts Regulations, shoppers can return an item simply if they change their mind for most products, unless it is a CD, DVD or software that has had the seal broken, perishable, health or hygiene items or personalised goods.
This news is an important reminder to businesses to include all the relevant information on their web page when informing their web designers in Kingston.
Without the correct content, designers will not be able to populate the page to the right specifications, and clients might find they have failed in providing the necessary information their consumers need before buying from their website.