When setting up a website, it is always vital to set it up with the user in mind. It is not just about putting your name out there, listing your prices and getting some pictures up; you have to think about the user experience from the perspective of a site visitor.
Issues like site layout and navigation, being mobile-friendly and avoiding slow load-up speeds are all important, but sometimes the question of colour can be overlooked.
As leading web designers in Surrey, we know that can be a big mistake. There are many major errors that people can make with colour when they try to design their own websites.
These include garish colours that put off anyone over the age of six, mismatched colours – especially when it involves a company logo, colours that may be unappealing to the audience, or even something inappropriate for what the site is about.
A good start to getting the right colours is to use a primary colour as your base, or a hue that is appropriate to your sector; for instance, green is not a primary colour but fits anything ecological or health-related.
Similarly, blue is a strong corporate colour that gives the impression of trustworthiness and dependability. Red exudes passion and hunger – which may be why it is linked with food and adult product sites.
Of course, you may have a particular reason for using a certain colour. If you’re running a local amateur sports club, the site should match your playing kit, whatever colours those are.
To be on trend in 2021, it’s worth noting many sites use dark and light hues in combination. This includes combining navy blue with lighter shades, or red with pink.
Whatever combination you use, do make sure the colours won’t clash. Few things are worse than having something that is hard to read because the text and background are too similar, or do not combine well (red, for example, does not fit well with dark blue or green).
By producing a site in the right colours, you can help create the right impression for site viewers, offer them a good user experience and highlight your identity all at once.