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5 Basic Web Design Features Business Owners Should Know

by | 20 Jan, 2021 | Website Design

Your website is essential for the growth of your business, and choosing the right web designer is as important as choosing the right business partner for any other aspect of your business.

Business owners should have their focus on the day-to-day operations of their enterprise, and will barely have time to concern themselves with the essence of good web design, the latest trends, and conversion rates.

This is why businesses are hiring the best web designers in Kingston. Whether your organisation is large or small, working with these specialists will give you an edge when it comes to presenting your brand online.

But what are the basics of effective web design that you should be aware of? When meeting with your web designers, the following five points should be the foundation of your discussions.

Visual Design and Branding

Your website needs to tell a story about your brand and your business, leaving visitors with a positive experience. The website needs to showcase what is important to a specific clientele.

Web-Friendly Navigation

Visitors to your website should be able to access your website from all major browsers, including mobile devices, and SEO, search engine optimisation, is an important factor for improving your company’s rankings. Your website developer will be able to explain conversion rates and SEO if you need to be more informed about it.

Webpage Menu and Operating Speed

A slow website with complicated menus will frustrate visitors and ultimately lose potential business. A fast website with easy to use menus is an exceptionally valuable tool for any business.

Superior Web Content

It will be the task of your design team to make sure your website features high-quality content that matches your expectations, as well as that of your employees, business partners, and clients.

Responsive Website Design

Responsive website design (RWD) is a feature that allows browsers to access your website from their mobile devices. This function is a necessity, as more than half of web searches are done on mobile phones, iPads or tablets.

Industry Standing

A web design team with professional status in the industry and with whom you will cultivate a long and lasting relationship will be most beneficial to your company.

If you need web designers in Kingston for your business, get in touch.


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