The importance of having reliable website designers in Kingston complete your business webpage has been highlighted after a major food retailer left its customers disappointed when it crashed while offering a Halloween deal.
On Wednesday (October 31st), Mexican food fans could get their hands on a meal deal from American restaurant Chipotle for $4 (£3.08) from 15:00 to closing time to celebrate the spooky holiday.
All they had to do is enter the promo code BOORITO on the app or website for the exclusive offer. However, after the deal went live, technical difficulties meant many were left unable to place their order.
Chipotle chief communications officer Laurie Schalow told Business Insider the website crash occurred due to such strong demand for the promotion.
She added that the teams “are working to ensure that our customers have the best possible experience” following the slow web responses.
However, this is not the first time the food chain, which has eateries through the UK as well as the US, Canada, France and Germany, has experienced website faults. In July, it launched an offer on National Guacamole Day, allowing customers ordering on its website or app to receive a free portion of the avocado dip.
While this was meant to help promote the famous brand, it only caused negative press, as dozens of orders were refused on the website and app. As a result, the restaurant extended the offer for another day, but it left a sour taste in many fans’ mouths.
Launching online deals is a great way to drum up interest in your brand, raise awareness and get more business. However, when you do promote an offer that cannot be missed, it is essential to make sure your website is fully functional, so all customers can get their hands on it.