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Car Dealers ‘Need To Focus On Digital Marketing’

by | 18 Jun, 2018 | Website Design

The importance of a hiring good website designers in Surrey for your dealership has been highlighted, after recent research showed a greater investment is being spent on digital marketing budgets than before.

According to the latest findings from CDK Global, a provider of innovative solutions for the automotive retail sector, UK dealers spend 64 per cent of their marketing budget on digital channels. This is a growth from 45 per cent in 2015.

Stuart Miles, managing director for UK and Ireland at CDK, said: “Our research shows that retailers spend anywhere between 0.2 per cent and 1.3 per cent of their turnover on digital market, so it’s important to get it right.”

The study also revealed that the number of UK dealer sites could decline by 25 per cent before 2022. Therefore, they need to place a strong emphasis on their online marketing campaign in order to survive and remain profitable.

Mr Miles added: “We are working with retailers to understand the factors that impact the success of their digital marketing.”

As the first point of contact for most customers, the website is an essential part business for dealers.

However, CDK noted retailers find online advertising, using social media tools, integrating digital tools with legacy systems and website flexibility as some of the hardest things to understand. Therefore, leaving it to professionals to create a user-friendly website could be one way to help.

After creating an effective website, retailers need to manage their customer journey and analyse data through digital marketing tools to help them tailor their products to suit their clients best.


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